Formats: Trade PB
Imprint: Collins Design ;
Trimsize: 6 x 9;
Mad Men Unbuttoned is a visually arresting celebration of the cultural and artistic ephemera of the 1960s advertising age, the Mad Men era. Based on the popular blog, Mad Men Unbuttoned “nails the 1960s and the ad industry during this fascinating era,” and is “a good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York).
Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:
• Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
• The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
• When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
• The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
• In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.
If you are a die hard Mad Men fan then this book gives so much insight into the 1960s as well as the details about aspects of the show that you always wondered about (the ad campaigns, decor, fashion, sex, etc.). It casts intriguing light on the behind the scenes story of many aspects of the show, from flight attendants to the lives of housewives and models to literature. I'd recommend it for those who are interested in 1960s history, and who've been driven to Google by the references made by the characters.
There's about 80 or so of these photos that refer to moments in the show, and then a great essay written by Vargas-Cooper to go along with each one. There is also a stack of 1-2 page selections on Mad Men's influences, very interesting for the fans of the show.
Overall, an entertaining and insightful book into the setting behind the popular television program and the 60’s in general.
The Fringe is open to submissions of poetry, flash fiction and short stories of any genre. Stories accepted will be published online in our Ezine and also in the monthly pdf magazine.
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We are open to unpublished and previously published stories up to 40,000 words in length.
About The Fringe Magazine
Here at The Fringe Magazine we publish Short Stories, Flash Fiction, Poetry in all genres and reviews of books, roleplay games, music and movies.
Our variety seems to be hiting the mark with over 100,000 views of our Online Magazine with a good spread across all articles.
Our variety seems to be hiting the mark with over 100,000 views of our Online Magazine with a good spread across all articles.?xml:namespace>From surveys we've conducted, our readers are like most people and enjoy reading all kinds of books, both fiction and non-fiction.
With over 350 readers visiting our site each day, we listen to the voice of the masses and try and procure books in all genres to review. To date, we have reviewed over 600 books, including; non-fiction reference, music, art, photography, gardening, cooking, Self Help, architecture, design, biographies and roleplay games.
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- ► 2011 (753)
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